Beauty,  Make-up

{ Review } Almay Intense I-Color Gel Smooth Liners

Almay Intense I-Color Gel Smooth Liners, R179 each

What they say: Make eyes stand out with a bold look that pops. This unique set of liners has been designed to create the precise defined look of a liquid liner with the smooth and easy application of a pencil. Say goodbye to the frustration of uneven lines with faded results – Almay’s new gel liner formula glides on smoothly and evenly leaving a flawless line of high impact, rich colour in one easy and simple swipe. Created with eye colour in mind, each liner is expertly matched and coordinated to amplify brown, blue, hazel or green eyes for a long-lasting bold look without smudging or fading.

What I say: When I first saw these liners, I instantly loved the idea of them. Although, Physician’s Formula already to eye colour matching with their liners, these felt softer and easier to apply.

There are four shades:

Black for brown eyes

Navy for blue eyes

Charcoal for hazel eyes

Espresso for green eyes

Now these aren’t the traditional colours recommended to make each eye colour pop, but I decide to put the Navy to the test. I have blue eyes, so can only tell you what I thought about this particular colour match.

The shade does goes well with my eye colour, but I’ve used navy for years as an alternative to the often too harsh black. The formula is soft and really easy to apply. The sharpness, though, I found decreased just like any other pencil liner would, so I did have to sharpen the pencil before I used it again, but this is no biggie, as you have to do this with most other pencils anyway (with the exception of the genius Smashbox Always Sharp Eyeliner).

The longevity is what impressed me the most. It stayed put all day with very minimal fading and no smudging at all! It behaved like a waterproof liquid liner, which is just amazing!

If you love the look of liquid liner, but are a bit like me in the application department (read: useless), then these are a great option!


  • Tori

    I’m liking my new pencil, also in navy, but am not sure whether a “regular” sharpener will work based on comments posted on other sites. What did you use to sharpen yours?

  • Lisa Bizon-Carroll

    Are you kidding me? You cannot sharpen this eyeliner. A waste of money – won’t purchase Almay products in the future.

    • Rouge Beauty Girl

      Hi Lisa

      No,I think you misread the post. You can sharpen them, I just found that it became blunt quite quickly.
      Hope this makes sense?


  • Alison Tagita

    Dear rouge bg,
    I cannot WAIT to hear the reason why you will not, unable, etc..
    to POST A VIDEO of you SHARPENING (this SCAM of what Almay is calling) the eye liner that CAN be sharpened and as YOU also stated CAN be done. Sorry rouge, do you know what I mean?
    Hope this makes sense.
    Lets SEE.
    And shame on Almay for such crap. I’ll be switching brands.

    • Rouge Beauty Girl

      Hi Alison

      I realise you are annoyed about an eye pencil (first world problem, much?), but coming across as a troll and SHOUTING at me is not the way to get what you want.
      This is my platform and I have worked hard to create this space. If you don’t believe me, or don’t agree with me, that is absolutely your right. But, you do not have the right to come on here and behave in this manner.
      I take it you have written to Almay yourself and complained? Or are you too busy trolling bloggers?


        • Rouge Beauty Girl

          Haha! This made me laugh! Thank you!
          Something tells me that your president has nothing to do with how she behaves! And sadly trolls can be found everywhere on earth.
          You are still a considerate and kind person despite it, so she has no excuse!

          Keep well and keep doing you!

  • Jayne

    I can’t get any gel to come out of the end of the pencil and it is dull all the way to end of pencil. Help! Does it twist out or what? Twisting didn’t work.

    • Rouge Beauty Girl

      Hi Jayne

      This is so odd! Mine just sharpened like a normal pencil.
      I see you are in the US, I live in South Africa, so the only thing I can think of is that the supplier to our region is different to yours…? Have you mailed Almay? I’d love to know what they say.
      I’m going to mail Almay South Africa again, and see what they say. When I mailed them last, they said they have had no come backs.

      I’ll keep you posted,

  • Amanda

    Mine won’t twist, when I sharpen with regular sharpener, it falls apart and when you take black end cap off, there’s nothing.
    Guess I’ll buy new one and take old one back with new receipt since I didn’t keep receipt.

    • Rouge Beauty Girl

      Hi Amanda

      This is so odd! The only thing I can think is that you guys have a different factory making the ones you get in the US…?
      Or the ones I got were duds that actually worked?!
      I’ve mailed the South African PR to see if she can get to the bottom of this.

      I’ll keep you guys posted!

  • Tracey Delport

    Hi. Please can you post a picture of yours. I bought mine on the weekend fully under the impression that it was a twist sharpen (cost R199). Now mine is dull and it definitely doesn’t look like I could sharpen it with a normal sharpener.

    • Rouge Beauty Girl

      Hi Tracey

      I have finished mine (this post is over 2 years old), so sadly can’t post it.
      I have mailed the SA PR numerous times and they say they don’t know of any issues, so the only thing I can think of is that they have changed the formula or supplier…?
      Mine sharpened easily with a regular eye pencil sharpener (despite what the trolls below think), so I really don’t know why they would change it.

      Have you tried to sharpen yours? Maybe pop Almay a mail and let them know what happened.
      They say there have been no come backs, so maybe people just aren’t complaining, so they don’t know (although I have sent them the links to all the comments below).

      Let me know, and hopefully we can get to the bottom of this,

Leave a Reply

Your email address will not be published. Required fields are marked *