Elizabeth Arden / Sparrow Society

Elizabeth Arden has partnered with one of their Make A Visible Difference Community Heroes to bring us the most beautiful gift with purchase.

Kate Senekal is the founder of Sparrow Society, a nonprofit organization which connects and empowers women in the townships of Gugulethu, Masiphumelele and Philipi through their craftsmanship, design and creative skills.

A photographer by profession, Kate was motivated to give this up and follow her passion of empowering disadvantaged communities. She was inspired by the talented women she saw in townships creating “charity trinkets” for sale, and not living up to their talent’s full potential.

Sparrow Society

Kate provided a platform to share her knowledge and to guide and train women in these communities to master their skills. This empowered them to create beautiful bags, candles, jewellery and other products designed by Kate herself. Sparrow Society has grown into a proudly local brand, which is now sold through a number of South African retail outlets.

Through the organization, Kate has provided employment and a constant revenue stream for women in underprivileged communities, allowing them to not only provide for their families but to also feel empowered and respected by doing what they love.

To boost the awareness of this wonderful charity, Elizabeth Arden have partnered with the Sparrow Society to bring us beautiful handmade makeup bags as gifts to customers who purchase two Elizabeth Arden products (one of which must be a serum, foundation or moisturiser). The bags will contain 3 full-sized products; a tube of Eight Hour Skin Protectant, a Grand Entrance Mascara and a handbag 15ml tube of Always Red EDT, with a total value of R785.

Elizabeth Arden Sparrow Society

The Elizabeth Arden / Sparrow Society bags will be available at different stores at different rime over the next few months:

16 January – 5 February at Foschini stores

16 February – 6 March at Truworths stores

12 April – 3 May at Edgars and Red Square stores

You can learn more about the Sparrow Society and shop their range of products here.

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