Elizabeth Arden have once again partnered with the Sparrow Society to create another beautiful gift with purchase, with purpose.
Last year’s bag was so well received that the house has again paired up with Elizabeth Arden Make A Visible Difference Community Hero, Kate Senekal and her team of ladies to bring an ‘even bolder design with an even bigger impact, inspired by the graphic, geometric natural of traditional African prints, with a twist.’
Thanks to your contributions last year, the charity has been able to expand to provide employment for 24 talented artisans. The Sparrow Society is a non-profit organization that connects and empowers women in the townships of Gugulethu, Masiphumelele and Philipi through their craftsmanship, design and creative skills.
A photographer by profession, Kate was motivated to give this up and follow her passion of empowering disadvantaged communities. She was inspired by the talented women she saw in townships creating “charity trinkets” for sale, and not living up to their talent’s full potential.
Kate provided a platform to share her knowledge and to guide and train women in these communities to master their skills. This empowered them to create beautiful bags, candles, jewellery and other products designed by Kate herself. Sparrow Society has grown into a proudly local brand, which is now sold through a number of South African retail outlets.
Through the organization, Kate has provided employment and a constant revenue stream for women in underprivileged communities, allowing them to not only provide for their families but to also feel empowered and respected by doing what they love.
This year you can get your hands on a handmade Sparrow Society bag filled with 5 Elizabeth Arden samples by purchasing any two Elizabeth Arden products, one of which to be a moisturiser, serum or foundation. In the bag you’ll find a Superstart Skin Renewal Booster (5ml), Advanced Ceramide Capsules Daily Youth Serum (7 capsules), Prevage Anti-Aging Treatment Boosting Cleanser (50ml), Advanced Ceramide Capsules Daily Youth Restoring Eye Serum (7 capsules) and a Plush Up Lip Gelato.
Stock is limited, so is confined to particular stores for set time periods.
Foschini is first: 15 January – 4 February
Then Truworths: 12 February – 4 March
And finally Edgars and Red Square: 15 April – 6 May