I’ve said before that Elizabeth Arden is on a roll, and the brand is showing no signs of slowing.
Their latest launches have put then firmly on the modern makeup map, and is set to up the brand’s hold on the younger market.
There are quite a few launches from them, but today I want to focus on two collections. First up? The Flawless Finish Everyday Perfection Bouncy Makeup (R475).
When I first saw this, I thought it was a powder foundation (you would have seen this if you watch my Instastories), but once you actually use it, it is a bizarre gel-like texture.
The formula is a clever one; it’s a network of polymers that actually mimic the skin’s natural movement, delivering an astonishingly natural finish. It’s also enriched with skin refreshing ingredients (think ginseng, caffeine and peppermint oil), as well as hydrating hyaluronic acid and jojoba oil. It comes in 14 shades, from Porcelain right through to Hazelnut.
It lasts pretty much all day; I applied it at 8am and needed a slight touch up at about 5pm, but it then lasted until after 10.
The second range is the very exciting Drama Defined Color Collection; a range of skin perfecting, eye-enhancing products that take the guess work out of ‘no makeup makeup’.
The hero product for me is the Stroke of Perfection Concealer (R299) as it’s creamy formula hides imperfections and dark circles with ease, while reducing puffiness and adding glow. As with the foundation, the formula also contains a host of skin benefits as well as that all-important hyaluronic acid. It’s sadly currently only available in 4 shades, though.
Powder lovers will adore the High Performance Blurring Loose Powder (R560)
It delivers such a natural finish, I could barely see it on my dry skin – I usually never use powder, as it just sits in my dry patches. But this one did a great job of just blending over them, and creating a smoother base. If you have oilier skin, this will be great on it’s own as a light coverage option during the day, as well as a wonderful setting power over foundation. The best way to apply it is with the new High Performance Powder Brush (R380); a perfectly packed kabuki. The powder is available in 3 shades: Translucent, Medium and Deep.
Moving onto eyes, and the High Drama Eyeliner (R285). This is honestly the creamiest, deeply pigmented and long lasting liner formula I’ve ever tried. It blends well, if you want it to, but stays put once set. The nib is soft and waxy, but firm enough to create a fine line. It’s available in Smokey Black, Espresso, Midnight Dream and Purple Passion.
Finish the look with the Standing Ovation Mascara (R370). The widely spaced, long bristles ensure bold, curled lashes that will make your lashes look as close to falsies as humanly possible. The formula is pretty long lasting considering it isn’t waterproof, and doesn’t flake or smudge throughout the day. It comes in Intense Black as well as Intense Brown.