New in from Elizabeth Arden

The Elizabeth Arden juggernaut is showing no signs of slowing with the launch of four new skincare products.

I’m going to start with the Superstart Probiotic Cleanser Whip to Clay (R430), and yes, it is as intriguing as it sounds.

The formula is a soft mousse texture, which you apply to dry skin and leave for 1 minute. It turns into more of a clay-like texture once applied to the skin. Then add water and using circular motions, emulsify into a foamy, deep cleansing clay. Not only doe sit cleanse the skin, it also leaves behind probiotics to help keep the skin’s barrier healthy.

I quite like the formula, but think it would be better for me to use in summer, as the clay does feel a little drying on my very dehydrated skin. But if you have normal, combination or oily skin, this will work a treat on you.

The Ceramide range has to be one of the most successful ranges around. The new addition is called Ceramide Lift and Firm Sculpting Gel (R755), and promises instant as well as long term tightening.

It comes with a nifty massage roller (it’s worth buying just for this, IMHO), as it feels incredible rolling it over the neck, jawline and cheeks. It’s bizarre that you apply it after your moisturiser, and I was fully expecting loads of pilling and flaking, but it absorbed well, without disturbing the cream underneath.

Results wise, the skin definitely looks plumped and fresher immediately after applying, but I think you’ll see big results on older skins. I’ve only been using it a few weeks, so can’t speak the for longer term results just yet, but I’ll be sure to keep you posted.

The Skin Illuminating Brightening Hydragel Cream (R730) is basically my dream product. It offers serious hydration with pigmentation fighting benefits. Yes, yes, yes.

Often you have to compromise hydration is you’re wanting to fight pigmentation, or at least have a well calculated layering technique, but this offers both in spades.

A potent blend of actives help to attract, retain and distribute moisture through the skin; while others work at reducing the appearance of dark marks. You really can’t go wrong with hyaluronic acid and vitamin C for bright, luminous skin!

Again, I’ve only been using this for about a month, but I can already see a reduction in my dark marks around the outside of my face (I’ve been battling with these since pregnancy). I wear sunscreen every day anyway, so make sure you do the same when using brightening products.

Speaking of sunscreen, the last product is the Prevage City Smart DNA Enzyme Complex Broad Spectrum SPF50 Hydrating Shield (R799). This is my favourite out of the four, as it offers so much in just one product.

I’m sure you all know how bad free radicals are for your skin, and how important antioxidant protection is, especially if you live in a polluted area, like a city. Well, this formula contains an antioxidant called Idebenone. Originally developed to treat Alzheimer’s, this potent ingredient is one of the best at protecting the skin from free radicals, often beating vitamins C and E, as well as Coenzyme Q10 in tests against cell damage.

The sun protection factor comes in the form of a physical (mineral based, in this case, zinc oxide and titanium dioxide), broad spectrum SPF50 sunscreen that protects from both UVA and UVB rays.

There are further skin benefits thanks to the DNA Enzyme Complex™ that is formulated with enzymes from plankton, Arabidopsis Thaliana (a tiny flowering plant) and ocean bacteria to protect against free radical damage, as well as help the skin repair damage from oxidative stress.

The formula has a slight tint to it, but doesn’t add any colour to the skin. It has a matte finish, but so much that it makes dry skin (like mine) look chalky. It absorbs incredibly quickly, and forms a perfect base for makeup.

I realise that R800 might seem quite steep for a 40ml tube, but the benefits you get from the formula make it well worth every cent.

Phew, and that’s it. Let me know if you’ve tried any of the new products. I’d love to know what you think.

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