Kiehl’s TreadMeal event this weekend

On Saturday 23 November 2013, from 09:00 – 11:00, Kiehl’s and Virgin Active SA will host its second “TreadMeal” event, at Eastgate Mall.


“Kiehl’s is always looking for alternative ways of giving our patrons the opportunity to get involved in charitable causes – so many people want to give back, but don’t know where to start”, says Azhar Moosa, Kiehl’s Business Unit Head. “This is a fun way for people to use their daily exercise to help feed children in need and build the future of South Africa”

“Earlier this year we asked the question: ‘Does being active make you happy?’ – and South Africa answered and said YES. We believe that an active nation is a happy nation and what better way than to get involved with the Kiehl’s “TreadMeal” project. The concept fits well with our motto to get South Africa moving. By getting our staff and our members involved in doing what they love, we are able to assist Kiehl’s in making a difference.” Says Chantel Rall, Sponsorship Manager for Virgin Active SA.

During “TreadMeal” events, Kiehl’s patrons and Virgin Active members are invited to run on the treadmills and for every minute run completed on one of the treadmills, (with a maximum of 15 minutes per person), ten meals will be donated to Stop Hunger Now South Africa. At the end of the two-hour long event, Kiehl’s will top up all meals ‘donated’ by the runners, with the target being to get to a total of 5,000 meals in 2 hours.

Lace up your takkies for the “TreadMeal” event this Saturday, 23 November 2013 at the Kiehl’s Court, outside Edgars, Lower Level, Eastgate Mall, JHB. The event will, ahem, run from 09:00 – 11:00.

Make me proud Jozi girls!

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