My skin is fair, and it’s obviously much paler in winter. Here’s how I stop it from going pale and pasty in winter.
Resist the urge to OD on self-tan during winter. It’s ok to use a gradual tanner, but only every few days. You want to look healthy, not cooked. I’m a fan of Xen Tan’s Face Tanner, R225.
You should use different foundations in summer and winter. In colder months, I prefer to use a tinted moisturiser or BB Cream rather than heavy foundation, which can be drying. My two current favourites are Garnier Skin Naturals Original BB Cream in Light, R110 and Dermalogica Sheer Tint Light SPF20, R730.
Cheek colour is the most important addition you can make in winter months. Opt for a pinky blusher, rather than a bronzer. My current favourite is Maybelline’s Fit Me Blush in Deep Rose, R105. If your skin is dry, you could try a cream blusher instead of a powder one, as this will deliver a dewy glow. Maybelline, Smashbox, Nyx and MAC have great ones.