Beauty,  Fragrance

Elizabeth Arden My Fifth Avenue

Have you ever had one of those days where you look around for an adult’s help, and realise you are the adult? That meme always resonates with me.

In my head I’m about 25, but I’m actually 10 years older. Thankfully, they say you are only as old as you feel, so that’s something….

For days where you want the world to believe you have your life together, when actually you have no idea what you’re doing, there is always makeup, fragrance and a killer pair of shoes. I know it’s probably not exactly what the marketers were aiming for, but the new Elizabeth Arden My Fifth Avenue makes me feel grown up and on top of things because it is a scent that grown ups wear. I may be ‘doing literally nothing in my active wear’ (if you don’t know that reference, we can’t be friends until you click here – you’ll thank me later), but I still feel pulled together wearing it. There is just an air of sophistication about the scent.

The fresh top notes of mandarin, floral ozone and violet leaves give way to a floral heart of lotus flower and blooming jasmine. The base is rich thanks to a trio of musks, amber woods, Orris accord and cedar wood oil.

Inspired by the energy and possibilities that 5thAvenue stands for, the scent is aimed at women who want to make their own way in the world, pushing boundaries and doing things on their own terms. Housed in a sharp, elegant bottle with gold inset cap that Blair Waldorf would be proud to have on her dressing table, this is the perfect NYE party fragrance!

Elizabeth Arden My Fifth Avenue is available in 30ml EDP (R625), 50ml EDP (R795), 100ml EDP (R995) and a 150ml Body Lotion (R295) at all Elizabeth Arden counters nationwide.



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