Photo: Micky Hoyle
Photo: Micky Hoyle

I’m Emmy – the creator of Rouge. Despite having a degree in finance, I decided online was where I wanted to be. Seeing I have a deep-seated love for beauty products, I thought it would be fun to share my obsession with everyone who’ll listen. Love all things beauty? Me too! Follow me for beauty reviews, news, tips and trends.

If I’m not here or on a horse, you’ll find me enjoying a glass of bubbles with my girlfriends somewhere in our incredible Cape Town.

PS If you’re into food, drink, travel and style, head over to my lifestyle site, Wild Rover.


Even though a lot of the products I feature on the site have been sent to me by various PR companies and brands, I will always give my readers my honest opinion. If I don’t like a product, I either won’t feature it, or tell you why I wasn’t impressed with it. I am under no obligation to feature every product I am sent, so only the best make it onto Rouge. I am obliged, however to tell my readers the truth.

Readers, if there is a product I haven’t written a post on that you want to know more about, please feel free to mail me and ask if I’ve tried it. Chances are I have and didn’t like it.

I will never post a paid-for review, and in the case of sponsored posts, I will tell you so at the beginning of the post.


If you are interested in advertising on Rouge, please contact me for my rate card.


Whether you’re a PR, brand or reader, you can contact me on emmy (at)

Otherwise, you can book me directly through Webfluential, which you can do by clicking here.




  • Stacy Hart

    I love your reviews! I have started doing cosmetic youtube reviews – specifically South African . I would really enjoy partnering up with you one day and having you on my show to review something with me . My YouTube channel is Stacy Hart . Feel fee to let me know your thoughts over a coffee, on me ofcourse.

    My instagram is

    I hope to hear back from you.
    Warm regards

  • Rami

    Hi, Emmy. My name is Rami (the content manager) for Lamarie Cosmetics. I wanted to find out if it’s possible for me to get your contact details. Basically I want to know if we can send you some products to review…

  • Mahommed Shariff

    Good morning,

    I would to enquire if the Nocturne collection ghd platinum™ styler gift set (RRSP 3199) with heat-resistant bag is still available?

    Please can I urgently know.

    Thank you.

    Kind Regards
    Mahommed Shariff Kaloo
    cell: 0828824527

  • Cathy Van Den Berg

    Dear Marketing Department

    We are launching an Adult Lifestyle Expo in October at Gallagher called Nice & Naughty.

    We would like to know if we can send through an introduction for your perusal and consideration for possible participation.

    If possible could you send me an email address and contact person.

    kind regards
    Cathy & the team

    • Rouge Beauty Girl

      Hi Cathy

      You’ve already mailed me – I replied to that mail, but you obviously didn’t;t receive it.
      I am a beauty blogger (this site), and don’t feel that the expo is relevant to my readers or my site.


  • Stinson Rachel


    I was just dropping in a quick line to know, if I could send some great article ideas your way for a guest post at your website ?

    If you like my suggested ideas, I can then provide you high-quality FREE CONTENT/ARTICLE. In return, I would expect just a favor of a backlink from within the main body of the article.

    Do let me know if I can interest you with some great topic ideas?

    Best Regards,

    Rachel Stinson

    • Rouge Beauty Girl

      Hi Rachel

      Thanks for your message.
      I don’t do guest posts from people I don’t know, as I like to write my posts myself.

      Many thanks,

Leave a Reply

Your email address will not be published. Required fields are marked *