Photo: Micky Hoyle
Photo: Micky Hoyle

I’m Emmy – the creator of Rouge. Despite having a degree in finance, I decided online was where I wanted to be. Seeing I have a deep-seated love for beauty products, I thought it would be fun to share my obsession with everyone who’ll listen. Love all things beauty? Me too! Follow me for beauty reviews, news, tips and trends.

If I’m not here or on a horse, you’ll find me enjoying a glass of bubbles with my girlfriends somewhere in our incredible Cape Town.

PS If you’re into food, drink, travel and style, head over to my lifestyle site, Wild Rover.


Even though a lot of the products I feature on the site have been sent to me by various PR companies and brands, I will always give my readers my honest opinion. If I don’t like a product, I either won’t feature it, or tell you why I wasn’t impressed with it. I am under no obligation to feature every product I am sent, so only the best make it onto Rouge. I am obliged, however to tell my readers the truth.

Readers, if there is a product I haven’t written a post on that you want to know more about, please feel free to mail me and ask if I’ve tried it. Chances are I have and didn’t like it.

I will never post a paid-for review, and in the case of sponsored posts, I will tell you so at the beginning of the post.


If you are interested in advertising on Rouge, please contact me for my rate card.


Whether you’re a PR, brand or reader, you can contact me on emmy (at)

Otherwise, you can book me directly through Webfluential, which you can do by clicking here.