Today I’m wearing Avon Mega Effects Mascara

Today I’m wearing Avon Mega Effects Mascara.

And sadly, I’m not overly impressed. The brand new, first of its kind brush promises to ‘comb through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash.’ The only part of this statement I found to be true was the 40% more bit. 40% more on my lashes, yes, but also 40% more on my eyelids too.

As you can see, it delivers volume at the roots, but I did spend a fair amount of time tiding-up the excess that had spread everywhere. I also had to comb through with a clean brush quite a few times to get this effect. It did lengthen quite well, but didn’t deliver any curve or lift, so the length was moot.

The mascara is launching on 28 October and will be available in the Avon campaign 12 2013 book.