Schwarzkopf relaunches BC Hairtherapy in South Africa.
The relaunch of BC Hairtherapy (#hairperfection) sees Schwarzkopf Professional upgrading hair care in salons worldwide and giving hairdressers a holistic hair care system that allows them clearly to position themselves to their customers as what they are: experts for beautiful hair. To help hairdressers put a strong focus on hair care in their salon, the hair care approach of BC Hairtherapy comprises six hairtherapy lines for use at home as well as exclusive in-salon treatment products.
SIX HAIRTHERAPIES FOR ALL HAIR NEEDS
With the BC Hairtherapy ranges, hairdressers can offer their customers targeted hair care solutions for all specific hair needs and put together a hair care regime that starts in the salon and can be continued at home for lasting results. The BC Hairtherapy relaunch comprises the hair care ranges Repair Rescue for damaged hair; Color Freeze for color-treated and bleached hair; Moisture Kick for dry hair; Volume Boost for fine hair; Time Restore for mature hair, and Hair Activator for thin- ning hair.
NEW HAIR CARE “HEROES”
The Repair Rescue Deep Nourishing Shampoo ensures long-lasting and in-depth regeneration of the hair after only one wash. The Repair Rescue Deep Nourishing Treatment provides ultimate in-depth repair even for dry, damaged hair. Repair Rescue Shampoo, 250 ml, R215, Repair Rescue Deep Nourishing Treatment 200 ml, R310.
The Color Freeze Gloss Serum protects the hair against breakage and adds mirror-like shine. It is worked sparingly into the lengths and is not rinsed out. Color Freeze Gloss Serum, 100 ml, R260.
The new BC Moisture Kick Beauty Balm is a protecting beautifying cream that gives the hair beautiful and healthy-looking shine. Another new product is the Moisture Kick Treatment: This rinse-out emulsion treatment detangles and deeply moisturizes the hair. Moisture Kick Beauty Balm (leave-in) 150 ml, R260, Moisture Kick Treatment (rinse-out), 200 ml, R310.
The new Volume Boost Perfect Foam is a leave-in foam that is applied on the part and will suit all fine hair needs, delivering natural volume and invisible hold. Volume Boost Perfect Foam, 200 ml, R260.
Discover an all-rounder: The Time Restore Rejuvenating Serum gives mature hair renewed strength and helps to restore the scalp’s elasticity. It can be used on damp or dry hair. The Time Restore Rejuvenating Spray detangles hair, gives it a natural grip and hold while restoring the hair’s youthful strength. Time Restore Rejuvenating Spray, 200 ml, R300, Time Restore Rejuvenating Serum, 30 ml, R260.
The Hair Activator Activating Serum activates the hair roots after an application regime of only six weeks and helps to promote anti hair fall. Hair Activating Serum, 7 X 10 ml, R600.