Maybelline turns 100: 1940 – 1960

With the success of the 30s behind them, the brand branches out into TV advertising and even more products, an the first ‘automatic mascara’.

Many companies at the time were unsure of the new medium of TV, but Maybelline jumped in with both feet and become one of the first companies to every advertise on TV.

In at number 4 on my favourites list is the Diamond Glow Quad in Coffee Drama. It’s my perfect combo of neutrals, and the palette I reach for most days.

The formula is long lasting, the colour payoff incredible, and it’s packaged in the tiniest little compact.