Beauty,  Make-up

The Benefit Brow Collection is here!

Anyone that knows me knows I’m the tiniest bit pathological about my brows.

If your name isn’t Simphiwe or Fahima, and you don’t work at Eye Candy in Cavendish, you simply are not touching them.

My brows are like other people’s lashes or lips – I can’t leave the house without sorting them out. I think it probably comes from having to deal with my caterpillar brows when I was younger.

Anyway, I almost couldn’t contain myself when I heard Benefit was launching a 9 product-strong brow collection, and with the shade and formula variations, there are a total of 46 products to choose from! Hello, beautiful brows!

Gimme Brow

Gimme Brow Volumizing Fiber Gel, R335: This tinted eyebrow gel contains tiny microfibers that adhere to skin & hairs, creating natural-looking fullness and definition. The custom, tiny tapered brush blends easily while the precision tip shapes hairs into place. Available in 01 Light, 03 Medium and 05 Deep.

Precisely My Brow Pencil

Precisely, My Brow Pencil Ultra-Fine Brow Defining Pencil, R335: This ultra-fine eyebrow pencil draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.* A few strokes of the rich yet blendable color will transform brows from shapeless & undefined to filled & defined eyebrows. Available in 01 Light, 02 Light, 03 Medium, 04 Medium, 05 Deep and 06 Deep.

Goof Proof

Goof Proof Brow Pencil Super Easy Brow-Filling & Shaping Pencil, R335: Everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft color and a glide-on formula for easy & fast brow filling. Comes complete with built-in blending spoolie-brush. Available in 01 Light, 02 Light, 03 Medium, 04 Medium, 05 Deep and 06 Deep.

High Brow

High Brow, R305: This creamy eyebrow highlighter accentuates arches for brighter, boosted and younger-looking eyes. Ideal for all skin tones, the natural-looking linen-pink pencil glides onto brow bones and blends in like a dream. One shade only.

High Brow Glow

High Brow Glow, R305: This luminous eyebrow highlighter pencil gives you an instant eye-opening WOW! A single stroke of the glowing champagne-pink shade under arches instantly illuminates & gives a lifted look. One shade only.


Browvo! Conditioning Primer Nutrient Rich Primer for Fuller-Looking Brows, R395: Worn alone Browvo! conditions & smooths brows.  Worn as a primer it enhances & extends the wear of other brow products.  This conditioning formula contains keratin & soy proteins known to help brows look thicker, healthier and fuller. One shade only

Brow Zings

Brow Zings Total Taming & Shaping Kit for Brows, R445: Brow zings’ perfectly paired eyebrow powder & wax, mini slant tweezers and new dual-sided extendable applicator is everything you need to sculpt, shape and fill brows. Available in 01 Light, 02 Light, 03 Medium, 04 Medium, 05 Deep and 06 Deep.

Ready Set Brow

Ready, Set, Brow! 24-Hour Invisible Shaping & Setting Gel, R335: This 24-hour clear brow gel shapes & tames brows and locks on makeup so brows don’t pull a disappearing act. The custom-molded, dual-sided wand coats hairs from root to tip and the flexible, flake-free formula is easy to apply and quick to dry! Available in Clear.

3D Browtones

3D Browtones Subtle Glow Enhancing Highlights, R335: Brows come to life with this brush-on highlighting gel! The custom mess-proof brush applies evenly from root-to-tip. It softens the look of darker brows with subtle highlights and enhances lighter brows with depth & dimension. Wear alone or with your favorite brow pencil. Available in 02 Light and 04 Medium.

Ka Brow

Ka-Brow Cream-Gel Brow Colour with Brush, R335: Brush on rich, buildable color! This all-in-one eyebrow cream-gel easily fills, sculpts and defines brows. Plus the built-in hard-angled brush magically converts to a full-size brush for precise control & effortless application! Available in 01 Light, 02 Light, 03 Medium, 04 Medium, 05 Deep and 06 Deep.

I was lucky enough to test every product at the launch, so I know my favourite is Ka-Brow in 04 Medium – it’s just the perfect formula for my brows. I have quite dark brows, so this accentuates them well. If you have very light brows, this may not be for you, but most girls will, ahem, Benefit from this product.

The range will be rolling out to all Benefit counters next week, so keep an eye out for them, or get them online at Red Square here. And if you are confused by all these products, go and chat to the Benebabes at the counters – they will be able to help you choose the best product for your needs.