The Body Shop is rebranding themselves to focus on their 5 core values.
As a brand, it is against animal testing; supports community fair trade; activates self-esteem; defends human rights; and protects the planet.
Their new beauty movement is called “Beauty with Heart”, which places emphasis on a beauty experience for the customer which is more than skin deep. The 3 ideas behind Beauty with Heart is that customers can Look Good by using the products; Feel Good by experiencing the sensorial textures of the products; and Do Good by engaging with the brands’ Community Fair Trade programme. The beautiful Lily Cole is the new face of the brand, and will appear in advertising for the brand, as well as her own make-up collection launching next month!
The first exciting step in this new era is a new look for the ionic Body Butters. The first scent to get the new treatment is Moringa.