This press release just landed in my inbox from the incredibly excited peeps at The Body Shop!


March 11th, London. Leona Lewis and her dog celebrate a milestone in 20 years of animal rights campaigning by ethical beauty retailer The Body Shop and non-profit organisation Cruelty Free International, as an EU ban on animal testing for cosmetics comes into effect today. 

From today onwards, anyone who wishes to sell new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world. The Body Shop will not be affected by the ban, having always been Against Animal Testing.

The Body Shop and Cruelty Free International are urging everyone to sign their pledge to end animal testing for cosmetics, as part of an international campaign to make the EU ban go global.  The pledges are to be presented to governments and stakeholders around the world to demonstrate public support for a total worldwide ban.

Leona says: “I urge you to sign the Cruelty Free International pledge, calling on governments around the world to introduce a ban on animal testing for cosmetics. Together we can send a message to governments worldwide that cruelty free is the humane future.”

To make your voice heard sign the pledge by clicking here


  • Michele De Azevedo

    Firstly, this is amazing news! I hope other continents can follow suite!

    I have a question though…how will this ban affect L’oreal…as the holding company of the The Body Shop? They still test ingredients on animals. Will L’oreal’s product be banned from now on in Europe?

  • Rouge Beauty Girl

    Hi Michele

    LÓreal only tests a very small number of their products on animals. They have been moving towards not testing at all for years. The media gives them such flack, and although LÓreal does not deny that they test, the media ALWAYS sensationalize things.

    And at the end of the day, all the medications we take, as well as some vitamins and supplements are tested on animals. But nobody makes such a huge stink about that because the pharmaceutical companies are so powerful, and the public seems fine with that… Why should make-up be different? I think it’s because they are an easy target – how many people would be happy with a ban on cancer drugs? Not many. Lipstick? Now that’s a different story – we could do without it.

    The new rule means that any cosmetic product that is tested on animals anywhere in the world may no longer be sold within the EU. This is great as it makes the bigger companies (like LÓreal) have to find alternate methods of testing.
    A huge company like LÓreal will not stop selling their products, but adapt to fit into the market.

    So good news for everybody!