Elizabeth Arden has added to the 5th Avenue fragrance stable with 5th Avenue NYC.
They describe the new scent as ‘a fruity floral fragrance inspired by the timeless elegance and luxury of the most famous street in the world. This alluring fragrance epitomizes the pulsating energy and excitement of New York and the style sophistication of the vibrant city woman who calls it home.’
Hmm, yes, I too often wonder who the hell writes this stuff… but nevertheless, the scent is vibrant and energizing. It opens to a fresh hit of Golden Delicious Apple (the ‘Big Apple’ connection with NYC thing is getting old now. DKNY, I mean you too), peach and bergamot. This gives way to a tropic heart of black currant, peony, plum blossom and night blooming jasmine (also in Issey’s new scent). The base is a rich note of sandalwood, golden amber, vanilla and tonka beans.
You’ll find this modern take on a classic in 75ml EDT at selected Arden counters countrywide for R365.