A darker side to Viva La Juicy

Lifestyle brand, Juicy Couture introduces Viva La Juicy Noir, a sensual interpretation of Viva La Juicy.

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“The scent pays homage to the limitless possibilities that nighttime can bring,” says Robin Mason, Senior Vice President Elizabeth Arden Global Marketing. “Viva La Juicy Noir is the embodiment of the fun-loving Viva muse, who is always the life of the party. Unapologetic, she takes risks and gets rewarded. We are excited to expand the Viva La Juicy portfolio for a limited time with the launch of Viva La Juicy Noir.”

An enticing interpretation of the original best-selling Viva La Juicy fragrance, Viva La Juicy Noir highlights the succulent ripe berry notes and gourmand accents of the classic scent with a touch of honeysuckle and sandalwood.


Viva La Juicy Noir reflects the bold side of the glamorous Viva La Juicy muse.  A sultry take on the original, Viva La Juicy Noir is for the woman who is daring and leaves a lasting impression. She’s the life of the party – not afraid to show off and get noticed. She is irresistible and unforgettable.

You’ll find it in selected Edgars and Truworths stores in 100ml EDP for R795 and 50ml EDP for R545.

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