Happy Women’s Day my gorgeous Rouge girls.
In celebration, I’d thought I’d share a bit of info with you. It’s always great to find out a bit more about the ‘behind the scenes’ of brands your love.
Pure Beginnings is a wonderful, local brand that creates the most incredible, effective natural products. But the brand is much more than just pretty products. The practice ethical sourcing in their production process – supporting local women’s co-operatives.
Sourcing fairly traded natural product ingredients from African communities helps provide income to put food on the table, educate children and obtain medical support when needed. It also helps protect biodiversity and the environment, as communities realise the value in protecting their local forests, instead of clearing them for firewood and to plant un-productive crops.
Pure Beginnings is an accredited partner of Phytotrade Africa, a fair trade organisation that supports community based projects in Sub-Saharan Africa. Most of these communities are run by women.