Red Door turns 25

One of the most iconic fragrances in the world turns 25 this month.

Yep, Red Door has been around for a quarter of a century! I love beauty milestones like this – some products just hold such strong places in our childhood memories that it feels like a family member is celebrating a birthday. Although this one did shock me a bit – Red Door launched in 1989. Yes, that’s 25 years ago, I read. Then it dawned on me that that is the year I started school. Good grief, where did the time go? It seems like Red Door has been around forever, but by the same token, so have I…Scary.

Anyway, Happy Birthday to the big sister of the Arden scent stable. Of course, they wouldn’t dare have an achievement like this without doing something special to celebrate. That something special comes to us in the form of a limited edition version of the original scent. And what makes this creation so special is that it has been developed by one of the perfume’s original creators, Master Perfumer Carlos Benaïm.

“When I created Red Door in 1989, I knew it was a very special moment,” says Benaim. “Twenty-five years later, I wanted to reinterpret the timeless classic of Red Door with a new story. A story of a woman’s natural evolution, acknowledging her core essence while celebrating the parts which are new.”

Sensuous, bold and feminine, Red Door 25 is a unique and unexpected floral bouquet. It opens with a cocktail of juicy blackcurrant nectar, violet leaf absolute and natural rose water that is crafted around an exclusive blend of rose extracts. The signature golden honey notes are wrapped in musk and patchouli, resulting in a truly sophisticated and luxurious fragrance with a modern edge.

The Red Door 25 celebration limited edition hits all Elizabeth Arden counters today and is available in 100ml EDP for R595.