I get hundreds of press releases a month, and most of them are pretty much the same. But every now and then, I get one that stops me in my tracks.
The launch of the Chopard Collection, Maison de Parfums is one of them. I honestly can’t remember the last time I saw a launch quite as exquisite!
They are aiming to create exceptional fragrances with the highest quality natural ingredients, in-line with its Journey to Sustainable Luxury, a project that started in 2013 at Cannes Film Festival. This multi-year ambitious project headed by Caroline Scheufele in partnership with Eco-Age and its Creative Director Livia Firth, is the brand’s focus on the sourcing and traceability of raw materials. So, as you can imagine, these are not your regular Red Square type scents. The very best of everything has been sourced to go into these perfumes. Luxury at its very finest.
There are four scents in the Collection, each inspired by The Gardens of Paradise, and the ingredients that captivated world-renowned nose, Alberto Morillas (the Seville-born genius behind the likes of CK One, Giorgio Armani Aqua di Gio and Bvlgari Goldea).
“I imagined this fragrance like the intense perfume as I walk through and alley of a thousand orange flowers in a Moorish Garden under the late morning sun: warm, radiant and sensuous…
There is a subtle, joyful citrus freshness, enriched with this marvelous breath of neroli and orange blossoms resting on warm solar notes. I wrapped this light and freshness in the intensity and captivating sensuality of millenary ambry notes”, explains Alberto
“This perfume is about contemplation. I close my eyes and it reminds me of the Jaipur Royal Gardens on a silent night. The sun has set, leaving nocturnal flowers to illuminate the night with their warm, narcotic, intense and sublime smell.
I used an exceptional Sambac Jasmine, natural Chinese Jasmine and an exquisite Damascena Rose Absolute. I wanted to create this fragrance like a breathtaking cascade of these prodigious flowers together with burning sacred woods”, says Alberto of this scent.
The rose is one of Alberto’s favourite blooms. He describes this scent,” the inspiration of The Hanging Gardens of Babylon made me imagine this perfume as a primordial garden of eternal sensuality. Luxuriant and generous: totally mysterious and intoxicating. I created this perfume as a tribute to the most heavenly flower on earth.”
“ I wanted to recreate the peaceful and restoring aura of the oasis, and its tradition of hospitality. I imagined the reassuring scents of vegetal ambers, the touch and feel of warm sand in the powerful shadow of sky-reaching palm trees. I wrapped everything into the rich aroma of honey to create a special sense of bliss and abundance”, explains Alberto of the final scent in the collection.
You can find the collection at Chopard boutiques from this month.