I can honestly say I’ve never been so excited about a brand launch in the 15 years I’ve been writing about products. Yes, it’s the brainchild of a dear friend of mine, but is an incredible range that not only targets pigmentation and the first signs of aging, it gives back to the women that harvest the range’s active ingredient.
Say hello to Afari, a local skincare range rooted in tradition, refined by science. The range was created by founder, Margaux, (who has an impressive beauty pedigree, having been the Beauty Editor at Glamour and a founder of Rubybox) to target the skin concerns that we all struggle with in our 30s and beyond. Almost all of use are battling with fine lines and wrinkles, and show me one South African women who doesn’t have pesky pigmentation that they want to get rid of.
The range consists of four products – a basic skincare offering for all South African women. The formulas are free from parabens, sulphates, mineral oils and any other skin-irritating ingredients. None of the products are tested on animals and the active ingredient, Bulbine frutescens, is sourced from an organic farm in Limpopo.
The Priming Cleanser (R595) cleanses the skin without stripping it of its natural oils. The clear gel emulsifies into a milky mousse that leaves the skin soft and supple.
The Brightening Elixir (R1595) is a powerhouse of pigmentation and uneven skin tone fighting ingredients. The texture is light and absorbs quickly into the skin.
The Protecting Day Cream SPF30 (R1395) is one of the lightest day creams you’ll ever try. It creates the perfect base for makeup, without a hint of ashiness.
The Overnight Regenerating Cream (R1395) is my favourite out of the four. It does exactly what it says on the box – it works away overnight, leaving your skin hydrated and glowing by morning.
I was fortunate enough to be involved in the testing phases of the four products, so have tried them in some form before. But as some of them underwent a few changes, I’ve started testing them again, and will have a full review for you on the whole range next month.
If you want to try it for yourself, you can shop the whole range here. And if you want to know more about the ladies who harvest the active ingredient, Bulbine frutescensfrom an organic farm in Limpopo, then click here to read their stories. Follow Afari on Instagram for updates and more info.